Your Marketing Strategy Should be all Encompassing
You LOVE your brand. Guess what, most of your consumers LOVE your brand too. The problem is, they don’t hear from you enough. When it comes to marketing strategy, it’s all about giving. Most people make the mistake of pushing, too often. What’s the difference between giving and pushing? Giving is providing your audience with content they want. Pushing is providing your audience with content that you want them to want. Cloud 9 Marketing Group can show you the difference and help you create the marketing campaigns that will exponentially grow your fan base.
Marketing strategy encompasses many different elements. Of course, your overall marketing strategy consists of Social Media Marketing and SEO but have you optimized brand voicing for speaking to multiple demographics? Have you tried getting the word out about your brand via Facebook ads? Have you ever run a Google PPC advertising campaign?
Marketing doesn’t always have to be digital. Let’s create some in-house campaigns that drive growth. Referral programs, customer loyalty programs, gorilla marketing and live events are great ways to get the community buzzing. Marketing and advertising have shifted toward digital but there is certainly still value to marketing in the “real world.”
However, all of these things need to align with your overall strategy. What does your brand represent? How does the consumer view your brand? How does your brand differ from the competition? Your marketing strategy should clearly answer these questions. When people think of Cloud 9 Marketing Group, they think digital marketing services provided to businesses on their terms, not ours. Our brand is built on being knowledgeable in the online space and translating that know-how into revenue.
With the right marketing strategy in place, you will see amazing results within your community. The ultimate goal is to have your business grow organically. Advertising campaigns are wonderful additions and are highly powerful when targeting specific users, but nothing compares to good ‘ol fashioned word-of-mouth advertising. Deploy all of these tactics, and you win…