Copy-Writing Should Never Copy Writing
See what we did there? Is writing not your strong suit? Do you have great ideas but don’t know how to put them on paper? Cloud 9 Marketing Group can help you create content that’s ready for the world-wide web and beyond! We have experience in Copy Writing, Press Releases, creating content for Social Media channels, blogs and more. When you communicate with your audience you don’t want to feel like Ben Stein in “Ferris Bueller’s Day Off.” Remember the roll call scene? “Bueller? Bueller? Bueller? Bueller?” When you post content to your pages you want all of your fans to engage, respond and share until their fingers fall off.
On second thought… We’ll let them keep their fingers. Copy writing is important though. There’s a fine line between informational and conversational. You need to walk that line like you’re taking a field sobriety test. Your copy writing style should be determined by your brand voicing. Does your brand target children? You may want to take a happy, conversational tone. Do you post content for trade professionals? Your brand voicing will be more proper and educational. Once we’ve identified your target market and which social platforms they participate in, we can begin drafting optimized copy that will appeal to your core audience.
We have business relationships with Account Managers and Executives at local media providers like Comcast, The Republican, The Reminder, Rock 102.1, Lazer 99.3 and KIX 100.9. If you want to take your campaign outside of the digital realm, we can get your ad on TV, radio or in the newspaper. That being said, digital is not only the future of advertising but it’s the present as well. “To keep your business in line, make sure your business is online.”
One of the more important aspects of copy writing is the SEO benefit that it provides. Search Engine Optimization is more easily achieved when you insert keywords into various areas of your website. We’re always reading tech news and stay up to date with the latest Google algorithm changes. Continually adding content to your website also improves SEO. Giving the “robots” a new reason to crawl your website weekly, or even monthly, tells them the site is still actively updated with fresh content.